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New TVCM for "Asahi GINON" titled "NON-neechan Arrives" to Begin Airing March 31; Riho Yoshioka Appointed as CM Character

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AI Summary (NQ-processed)

Asahi Breweries is launching a new TV commercial campaign for its RTD brand "Asahi GINON" featuring actor Riho Yoshioka. The campaign aims to highlight the refreshing, sugar-free nature of the gin-based sour and its compatibility with meals.

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Frequently Asked Questions

Q: When will the new TV commercial for Asahi GINON titled 'NON-neechan Arrives' begin airing?
A: The new TV commercial for Asahi GINON titled 'NON-neechan Arrives' will begin airing on March 31.
Q: Who has been appointed as the character in the Asahi GINON advertising campaign?
A: Actor Riho Yoshioka has been appointed as the CM character for the Asahi GINON campaign, appearing as 'NON-neechan'.
Q: What is the key message promoted in the Asahi GINON 'NON-neechan Arrives' commercial?
A: The commercial promotes the message 'Sugar-free sours are better with gin' to highlight GINON's flavor and food pairing qualities.
Q: How many cases of Asahi GINON were sold in 2025, and how does this compare to the target?
A: In 2025, Asahi GINON sold 3.35 million cases, exceeding its initial sales target of 3 million cases.
Q: What advertising efforts beyond TV commercials will Asahi Breweries use to promote GINON?
A: Asahi Breweries will promote GINON through in-store campaigns, events, and approximately 5,000 GRP of TV commercials starting in March.