【Survey of 477 Companies】New Business Promotion Foundation: 12% Advanced, 33% Passive — Visualizing Management-Frontline Perception Gap Across 6 Axes
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Archetype Inc. announced the results of a survey on new business promotion foundations among Japanese companies. Only 12% of management's promotion foundations were advanced, while 33% were passive, with a prominent perception gap where the front-line surpassed management, particularly in data and AI utilization.