Takumi Ito Eiō, Ōza Signs Advertising Contract; "Hotel for the Next Move" and "Resort for the Next Move" Versions to be Released from April 3rd
NQ Score
100/100
AI Summary (NQ-processed)
Apa Hotel has signed an advertising contract with Shogi player Takumi Ito, releasing new commercials titled "Hotel for the Next Move" and "Resort for the Next Move." This collaboration aims to promote Shogi culture, building on the company's existing sponsorship of the Eiōsen tournament and its Shogi-themed hot spring ryokan. The company is also expanding its hotel network, aiming for 150,000 rooms by March 2027.
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Frequently Asked Questions
- Q: Which company signed an advertising contract with professional shogi player Takumi Ito, and what is its hotel network size as of the announcement?
- A: Apa Hotel Co., Ltd. signed the contract and operates 1,071 hotels with 143,915 rooms, including those under construction, overseas, and participating FC and Apa Direct locations.
- Q: What are the titles of the new commercials featuring Takumi Ito, and when will they begin airing?
- A: The commercials are titled 'Hotel for the Next Move' and 'Resort for the Next Move' and will start airing on April 3rd, a Friday.
- Q: What role does Apa Hotel play in the Eiō Tournament, and since when have they been involved?
- A: Apa Hotel has sponsored the Eiō Tournament, officially known as Eiōsen, starting from the 9th edition in December 2023, a title match hosted by Fujiya Co., Ltd. and the Japan Shogi Association.
- Q: Where was the 'Hotel for the Next Move' commercial filmed, and what does it depict about Takumi Ito?
- A: The 'Hotel for the Next Move' commercial was filmed at Apa Hotel & Resort Tokyo Bay Makuhari and shows Takumi Ito, a two-time Eiō titleholder, calmly contemplating his next shogi move in a hotel room.
- Q: What special designation does Apa Resort Kasuikyo hold in relation to the Eiō Tournament, and what unique renovation has it undergone?
- A: Apa Resort Kasuikyo has been selected as the venue for the second game of the Eiōsen for three consecutive terms starting from the 9th edition and has been renovated into a hot spring ryokan with a shogi theme.