A survey of 1,968 women by SUIT SQUARE reveals that 95.5% prioritize proper attire on specific occasions to show respect and make good impressions. However, 80% experience stress choosing outfits due to lack of a clear 'correct answer' in casual times. To address this, the brand launched the 'CHANTOWA' series, blending professional aesthetics with high functionality like machine washability and anti-wrinkle features.