What is the "WEAR SHiFT" project?

The "WEAR SHiFT" project is an initiative by Aoyama Trading to achieve sustainable fashion under the slogan "Let's make clothes that never end." It involves collecting unwanted clothing and reusing its materials to create new products.

What materials are used in the "WEAR SHiFT Suit"?

The outer fabric of the "WEAR SHiFT Suit" is 100% recycled polyester, containing 2% from collected clothing (such as linings) and cutting scraps, 18% from other collected clothing, and 80% from PET recycled materials. The body lining uses "ECO BLUE" made from recycled PET bottle raw materials, and the buttons use "biomass raw materials."

AI News NQ Analysis

Aoyama Trading "WEAR SHiFT" Project: Launch of "WEAR SHiFT Suit" Reusing Polyester from Collected Suits

NQ Score 93/100

AI Summary (NQ-processed)

Aoyama Trading Co., Ltd. is launching the "WEAR SHiFT Suit" on April 14th, made from recycled polyester from collected suits, as part of its "WEAR SHiFT" project for sustainable fashion. This suit features a 100% recycled polyester outer fabric, incorporating collected clothing, cutting scraps, and PET recycled materials. It is priced at 32,890 yen (tax included) and will be available at all Aoyama stores and the official online store.

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Frequently Asked Questions

Q: What is the "WEAR SHiFT" project?: A: The "WEAR SHiFT" project is an initiative by Aoyama Trading to achieve sustainable fashion under the slogan "Let's make clothes that never end." It involves collecting unwanted clothing and reusing its materials to create new products.
Q: What materials are used in the "WEAR SHiFT Suit"?: A: The outer fabric of the "WEAR SHiFT Suit" is 100% recycled polyester, containing 2% from collected clothing (such as linings) and cutting scraps, 18% from other collected clothing, and 80% from PET recycled materials. The body lining uses "ECO BLUE" made from recycled PET bottle raw materials, and the buttons use "biomass raw materials."