【Genuine Leather Mascot Charms with Maasu】 Shimama-su Honpo (Okinawa Prefecture) and Employment Support B-type Business CORTEE (Okinawa Prefecture, Motobu Town) have jointly developed and will launch genuine leather "Mascot Charms with Maasu," which propose Okinawa's long-standing culture of carrying "Maasu (salt) as a charm" adapted for modern life. This product is a collaborative item where CORTEE's genuine leather maasu pouches contain salt from Shimama-su Honpo. It was born as a "Regional Co-creation Project" that conveys Okinawa's traditional culture while regional companies and welfare facilities collaborate to create new value. Product Development Born from Collaboration Between Regional Companies and Welfare Facilities 【Scene of a meeting】 Product born from collaboration between regional companies and welfare This project began when CORTEE exhibited at "Kafuna" (meaning garden of blessings), a business matching event aimed at expanding sales channels for Okinawan products. CORTEE is an Employment Support B-type Business that helps individuals with disabilities acquire skills through manufacturing, leading to joy and confidence in working. 【Leather product manufacturing scene】 They specialize in leather product manufacturing, with users involved in processes such as cutting, stamping, and assembly. The joint development was realized by the shared vision of Shimama-su Honpo, which wants to promote the maasu culture rooted in Okinawa, and CORTEE, which is engaged in manufacturing that utilizes regional resources. This collaboration is the first initiative in Shimama-su Honpo's brand collaboration business, which officially launched in April 2026. We aim to promote Okinawa's charm and value through future collaborations with various companies and organizations. Bring Okinawa's Enduring "Maasu Culture" Closer to You In Okinawa, there has long been a culture of carrying salt (maasu) as a charm to ward off evil, pray for health, and ensure safe travels. This produc