"niko and ..." to Release Collaboration Items with 8 Picture Books by Hiroshi Tada, Beloved Across Generations, Starting May 13 (Wednesday)!

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"niko and ..." will release collaboration items with 8 picture books by Hiroshi Tada, beloved across generations, starting May 13, 2026. The world of the picture books is brought to life with humorous designs, offering a lineup enjoyable for both adults and children.

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"niko and ..." will release collaboration items with 8 picture books by Hiroshi Tada, beloved across generations, starting May 13, 2026. The world of the picture books is brought to life with humorous designs, offering a lineup enjoyable for both adults and children.

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Source: https://prtimes.jp/main/html/rd/p/000003091.000001304.html | Date: Date unavailable

Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; Representative Director and President: Yoshiteru Kitamura), part of the and ST HD Group with the mission of "Play fashion!" and operating over 40 multi-brands, will launch collaboration items with a total of 8 picture books by Hiroshi Tada—"Onnaji Onnaji," "Hanbunko," "Nani Shiteru Nani Shiteru," "Nezumi-san no Nagai Pan," "Nezumi-san no Okaimono," "Honto Kana Honto Kana," "Boku no Da Boku no Da," and "Dobutsu Kotoba Asobi Karuta" (published by Kogumasha)—at all "niko and ..." stores, official web store and ST, other online stores, and overseas stores starting May 13, 2026 (Wednesday). "niko and ..." develops projects that propose unique items and experiences through the nine elements of its brand concept, "uni9ue senses" (clothing, food, housing, play, knowledge, health, travel, music, LOCAL). Hiroshi Tada's picture books, filled with humor characteristic of a cartoonist, feature stories of animals laughing innocently that easily resonate with children's hearts. Many of his timeless masterpieces are now long-sellers, passed down through three generations from parents who were once children to their own children, cherished as books that connect eras. The collaboration was realized because Hiroshi Tada's humorous style and "niko and ..."'s playful taste matched perfectly. The collaboration items feature humorous designs that directly translate the world of the picture books into products. The focus is on a taste that is not overly cute, allowing adults to enjoy them as well. The art featuring an all-over pattern from the picture book "Hanbunko" is designed for adult use with the story written in English. In addition to the familiar stainless steel bottles and eco-bags, popular vinyl umbrellas for kids will make their first appearance in this collaboration. The lineup, which allows for matching outfits for parents and children, will further enrich rainy day outings. ## "niko and ..." x "Hiroshi Tada"

"niko and ..." to Release Collaboration Items with 8 Picture Books by Hiroshi Tada, Beloved Across Generations, Starting May 13 (Wednesday)!

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