Murasaki Sports Opens on Web Store 'and ST' with Over 25 Curated Brands! Co-creating 'Play' Beyond Corporate Boundaries

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Murasaki Sports has opened on the fashion platform 'and ST' with 27 brands. This partnership aims to realize 'Retailtainment' by fusing fashion and sports based on shared corporate philosophies.

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Murasaki Sports has opened on the fashion platform 'and ST' with 27 brands. This partnership aims to realize 'Retailtainment' by fusing fashion and sports based on shared corporate philosophies.

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Source: https://prtimes.jp/main/html/rd/p/000003086.000001304.html | Date: Date unavailable

and ST Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuya Sakurai), which operates mall, media, and production businesses within the and ST HD Group, has announced that 27 brands from Murasaki Sports Co., Ltd. (Headquarters: Taito-ku, Tokyo; Chairman: Motokazu Kanayama) will be available on the fashion platform 'and ST' starting today, Wednesday, April 22, 2026. and ST aims to evolve from a 'place to buy' to a 'place to play' by combining fashion, technology, and community, realizing 'Retailtainment'—turning shopping itself into an enthusiastic experience. This time, our mission 'Play fashion!' and Murasaki Sports' philosophy of 'RIDE LIFE' and 'Connect through Play' resonated deeply, leading to a mid-to-long-term initiative for multi-faceted collaboration where fashion and sports intersect. As the first phase, 27 brands handled by Murasaki Sports are now available on the 'and ST' web store. A pop-up store is also planned for the flagship store 'and ST TOKYO' in Harajuku this summer. Moving forward, both companies plan to expand the brand lineup and leverage their communities and resources to create experiences that make customers' daily lives more enjoyable. ■ Murasaki Sports Shop Overview 'RIDE LIFE WEAR' curated by Murasaki Sports is now gathered within 'and ST'. With a rich variation covering men, women, and kids, it creates new encounters with items that color an active lifestyle. Start Date: Wednesday, April 22, 2026, 12:00~ Shop URL: https://www.dot-st.com/murasakisports/ Opening Campaign: 1. 10% point back on all items 2. Time sale (April 22, 12:00 to April 29, 23:59) Participating Brands: RIKKA FEMME / RIP CURL / adidas / PUMA / NEW ERA / SALOMON / BILLABONG / DC / Hurley / RVCA / Carhartt / adidas Skateboarding / NORTHWAVE / BIRKENSTOCK / HUNTER / CHUMS / ASICS Skateboarding / THRASHER / G-PRIDE / Columbia / DEAR LAUREL / ELEMENT / QUIKSILVER / ROXY / SANTA CRUZ / TOY MACHINE / CASIO, etc. ■ Featured Items [RIKKA FEMME / Asymmetric 3-piece Swimsuit] A s

Murasaki Sports Opens on Web Store 'and ST' with Over 25 Curated Brands! Co-creating 'Play' Beyond Corporate Boundaries

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