amana Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Takeaki Kaneko; hereinafter "amana"), which realizes communication transformation through creativity, conducted a "Survey on AI x Creative" targeting 400 marketing and creative professionals at companies. The results showed that while 59% are utilizing generative AI, 71.4% of companies using it responded that they "do not actively disclose their AI usage." Furthermore, 61.75% responded that it "influences creative evaluation and decision-making," indicating that generative AI is bringing changes not only to the production process but also to corporate creative activities themselves. On the other hand, challenges related to operation and quality control have also become apparent, such as "copyright/rights concerns" (32.5%), "lack of evaluation criteria" (24.0%), and "unstable quality" (21.5%). Details of this survey report can be downloaded from here. ▼ Background With the spread of generative AI, its adoption is rapidly advancing in corporate marketing and creative production sites. However, AI adoption in companies is shifting from the stage of "whether to introduce it" to the stage of "how to operate it" and "how to ensure quality." Especially in the creative field, while expectations for improved production efficiency are high, new challenges such as copyright, quality control, and consistency with brand expression are also becoming evident. Therefore, amana conducted this survey to clarify the actual state of AI adoption and its challenges in companies. ▼ Survey Results Summary 59% utilize generative AI 61.75% responded "influences creative decision-making" 71.4% of companies using AI do not actively disclose it Challenges in AI utilization include "copyright risks," "lack of evaluation criteria," and "quality variations." 43.5% have unestablished or unclear guidelines * Points 4 and 5 are explained in the survey report. ▼ Survey Results 1. 59% utilize generative AI First, regarding the util