amana Inc., a company that drives communication transformation through creativity, has launched an early adoption program for its new service “Rashisa AI.” The service is designed to maintain brand consistency in visual production using generative AI. By combining custom design tailored to each company’s brand with hands-on support from amana’s dedicated team, it enables visual production that preserves each company’s distinctive brand character. According to amana, brand consistency correlates with an average 2.4x growth rate and is directly tied to economic value. However, the spread of generative AI has made it harder to maintain consistency in brand visuals. The company cites two main factors: the personalization of skills, as giving instructions to and evaluating AI requires advanced creative literacy and tends to be limited to a small number of people within an organization; and organizational fragmentation, where each department has different KPIs and evaluation criteria, often prioritizing immediate results over brand consistency. “Rashisa AI” leverages more than 45 years of amana’s creative knowledge to provide an environment for generating and evaluating brand-consistent visuals. Its two core functions are an AI Prompt Builder and an AI Evaluation System. The Prompt Builder allows users to upload just a few brand-like visuals, converts the brand worldview into keywords, and automatically generates optimal prompts through a chat-style interface. The AI Evaluation System lets users upload generated or existing visuals, then scores brand consistency on a 10-point scale, outputs a STRONG/PARTIAL/ABSENT judgment with improvement suggestions in Japanese, and also includes AI-generated image detection. amana says visuals generated with basic prompts often lack consistency in lighting, style, and mood, causing them to diverge from the intended brand image. By using “Rashisa AI,” companies can generate visuals with syntax that incorporates brand-specific emotional