Does information released by companies influence consumer purchasing behavior?

Yes. According to the survey, about 60% of respondents reported that they have made purchases or used services based on information or messages from companies, suggesting that such information may have a certain impact on consumer decision-making and purchasing behavior.

How do consumers browse email newsletters and official LINE accounts from companies?

For email newsletters, 66.5% and for official LINE accounts, 65.0% of respondents said they 'casually glance through' them. The trend is to 'skim' through the content, focusing mainly on what interests them, rather than reading everything in detail.

What are the main reasons for unsubscribing or unfollowing?

The most common reason is 'not interested in the content' (54.1%), followed by 'too frequent delivery' (47.4%), and 'information provided is not suitable for me' (45.2%). The content and frequency directly affect the decision to continue subscribing.

What is the consumer stance towards registering for company information?

Both for email newsletters and official LINE accounts, about 46% of respondents said they 'selectively register,' which is a higher percentage than those who 'register just in case'.

Who were the subjects of this survey?

The survey was conducted among 3,000 men and women aged 20 to 79.

AI News NQ Analysis

Survey: 70% of Consumers Receive Corporate Messages, but 'Glancing' is Main Consumption Habit and Subscription Selection is Rigorous

NQ Score 83/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Altius Link has released the results of a survey on subscription behaviors for newsletters and LINE official accounts, targeting 3,000 individuals aged 20-79. While corporate information is widely received and influences purchasing behavior for about 60% of respondents, the survey reveals that consumers are highly selective in their registrations and rely on 'glancing' to consume content, with rapid unsubscription when interest wanes.

AI Analysis

Frequently Asked Questions

Q: Does information released by companies influence consumer purchasing behavior?: A: Yes. According to the survey, about 60% of respondents reported that they have made purchases or used services based on information or messages from companies, suggesting that such information may have a certain impact on consumer decision-making and purchasing behavior.
Q: How do consumers browse email newsletters and official LINE accounts from companies?: A: For email newsletters, 66.5% and for official LINE accounts, 65.0% of respondents said they 'casually glance through' them. The trend is to 'skim' through the content, focusing mainly on what interests them, rather than reading everything in detail.
Q: What are the main reasons for unsubscribing or unfollowing?: A: The most common reason is 'not interested in the content' (54.1%), followed by 'too frequent delivery' (47.4%), and 'information provided is not suitable for me' (45.2%). The content and frequency directly affect the decision to continue subscribing.
Q: What is the consumer stance towards registering for company information?: A: Both for email newsletters and official LINE accounts, about 46% of respondents said they 'selectively register,' which is a higher percentage than those who 'register just in case'.
Q: Who were the subjects of this survey?: A: The survey was conducted among 3,000 men and women aged 20 to 79.