AllToday Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture) has conducted a consumer awareness survey on "common factors that make people want to revisit stores and customer attrition," targeting individuals who either (1) visit their favorite stores at least once a month or (2) do not have a regular store and choose a different one each time. The results are now published. Survey Overview Survey Topic: Consumer Awareness on "Common Factors That Make People Want to Revisit Stores and Customer Attrition" [Survey Period] June 18 (Thu), 2026 – June 19 (Fri), 2026 [Survey Method] Online survey conducted via PRIZMA (https://www.prizma-link.com/press) [Number of Respondents] 1,011 people (Group 1: 503 people / Group 2: 508 people) [Survey Target] Monitors who, at the time of survey, answered either (1) visiting their favorite store at least once a month or (2) not having a regular store and choosing a different one each time [Survey Conducted By] AllToday Co., Ltd. (https://www.alltoday.jp/) [Panel Provider] Sacrisa *When referencing this survey, please include the URL of AllToday Co., Ltd. (https://www.alltoday.jp/) Survey Summary When asked, "What kind of benefits or features would make you want to continue maintaining your store membership (i.e., not cancel or block it)?", the following results were obtained. In both groups, responses such as "points," "regular coupons," and "birthday month benefits" accounted for high percentages. These results suggest that, regardless of customer visit frequency, practical economic benefits are a key driver in maintaining membership. Meanwhile, factors such as personalized information based on interests and app usability remained around 20%, indicating that customers prioritize direct, tangible rewards. How much does receiving a limited-time exclusive coupon at a specific moment influence customers' willingness to revisit? When asked, "If you received an exclusive special coupon during your birthday month or after not visitin