What is the purchase intention for the next-generation iPhone if the price increases?

Only 16% would buy it if the price rises, and 84% are conditional buyers who would reconsider depending on the price.

What is the acceptable upper price limit for iPhone users?

The most common answer was '100,000 yen to less than 130,000 yen' (36%), and there is a '130,000 yen wall' where acceptance drops sharply.

What feature would be the deciding factor for purchase even if the price increases?

'Significant improvement in battery life' was the top answer at 79%, far ahead of the second-place 'thinner and lighter body' (34.4%).

AI News NQ Analysis

[iPhone User Survey] Only 16% Would Buy Next-Gen Model If Price Rises - The "130,000 Yen Wall" and 79% Who Would Buy If Battery Improves

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[iPhone User Survey] Only 16% Would Buy Next-Gen Model If Price Rises - The "130,000 Yen Wall" and 79% Who Would Buy If Battery Improves
All Connect Magazine, operated by All Connect Inc., announced the results of a survey on purchase intentions and price awareness for the next-generation iPhone, conducted in May 2026 among 500 iPhone users nationwide. The survey revealed that only 16% would buy it if the price increases, and a "130,000 yen wall" exists.
Source: PR TIMES
Date: Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

All Connect Magazine, operated by All Connect Inc., announced the results of a survey on purchase intentions and price awareness for the next-generation iPhone, conducted in May 2026 among 500 iPhone users nationwide. The survey revealed that only 16% would buy it if the price increases, and a "130,000 yen wall" exists.

Citation: [iPhone User Survey] Only 16% Would Buy Next-Gen Model If Price Rises - The "130,000 Yen Wall" and 79% Who Would Buy If Battery Improves (Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

All Connect Magazine, operated by All Connect Inc., announced the results of a survey on purchase intentions and price awareness for the next-generation iPhone, conducted in May 2026 among 500 iPhone users nationwide. The survey revealed that only 16% would buy it if the price increases, and a "130,000 yen wall" exists.

AI Analysis

Frequently Asked Questions

Q: What is the purchase intention for the next-generation iPhone if the price increases?: A: Only 16% would buy it if the price rises, and 84% are conditional buyers who would reconsider depending on the price.
Q: What is the acceptable upper price limit for iPhone users?: A: The most common answer was '100,000 yen to less than 130,000 yen' (36%), and there is a '130,000 yen wall' where acceptance drops sharply.
Q: What feature would be the deciding factor for purchase even if the price increases?: A: 'Significant improvement in battery life' was the top answer at 79%, far ahead of the second-place 'thinner and lighter body' (34.4%).