What are the most used VOD services in the Japanese market?

Netflix is the most used at 35.3%, followed by Amazon Prime Video at 31.7%. These two services account for approximately 70% of the market.

What is the most important reason for choosing a VOD service?

The top reason is "because there is a rich selection of works/content I want to watch" at 69.7%, indicating the importance of content availability.

The most frequent reason is "increase in monthly fees" at 25.3%, highlighting users' sensitivity to pricing.

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A survey on VOD satisfaction reveals Netflix and Prime Video dominate with about 70% share, indicating widespread adoption of paid services.

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Q: What are the most used VOD services in the Japanese market?: A: Netflix is the most used at 35.3%, followed by Amazon Prime Video at 31.7%. These two services account for approximately 70% of the market.
Q: What is the most important reason for choosing a VOD service?: A: The top reason is "because there is a rich selection of works/content I want to watch" at 69.7%, indicating the importance of content availability.
Q: What is the most common reason for canceling a VOD service?: A: The most frequent reason is "increase in monthly fees" at 25.3%, highlighting users' sensitivity to pricing.