akippa Inc. (CEO: Genki Kanaya), which operates the parking marketplace "akippa," has decided to manage the official parking for the 74th Shinshu Shinmachi Summer Festival Fireworks Display, to be held on August 15, 2026 (Sat) in Shinshu Shinmachi, Nagano City, Nagano Prefecture, continuing from last year. Reservations will begin on July 1, 2026 (Wed) at 10:00 AM. By offering paid, reservation-only parking spaces around the venue, we aim to create a secure environment for attendees and alleviate traffic congestion on surrounding roads. This year, we are adding the grounds of Shinshu Shinmachi Elementary and Junior High Schools, which were unavailable last year due to construction, as official parking areas, providing smoother access for more people. Furthermore, by utilizing parking revenue as operational funds for the event, we will secure financial resources and support the sustainable operation of this historic event. Through managing parking at events nationwide, akippa strives to support smooth transportation and contribute to solving local traffic issues. "74th Shinshu Shinmachi Summer Festival Fireworks Display" akippa Special Site▼ https://www.akippa.com/event/shin-machi The "74th Shinshu Shinmachi Summer Festival Fireworks Display" is a traditional Nagano City event dating back to the 1940s, featuring approximately 4,000 fireworks along the Saigawa Riverbed and 500 floating lanterns. While the event attracts many visitors annually, traffic congestion and a shortage of parking have been persistent issues. Two years ago, akippa began efforts to develop nearby private parking lots. As a result, these private parking lots were fully occupied on the day of the event, contributing to the event's operations. Consequently, since last year, akippa has been responsible for managing the official parking on a "paid, advance reservation basis." (※) In its second year of official parking operations, the grounds of "Shinshu Shinmachi Elementary and Junior High Schools" wi