AISEI Inc. (Headquarters: Higashiyodogawa-ku, Osaka; Representative: Hiroki Yamashita) is pleased to announce the appointment of actor and model Ayaka Konno as the new muse for its color contact lens brand "éRouge." To coincide with this, two new colors that express the brand's new worldview and achieve a "fluffy, melting transparency" that blends into the eyes will be released today, July 1, 2026, at 13:30. ▼ Click here for the official website and social media Brand Site: https://erouge.jp/ ÉRouge Official Instagram: https://www.instagram.com/erouge_official/ ÉRouge Official X: https://x.com/erouge2weeks ・ Ayaka Konno, active as an actor and model, appointed as the new muse! We have appointed Ayaka Konno, who exudes high transparency and natural beauty, as our new muse. Her light-infused transparency and soft, gentle atmosphere further enhance "subtle beauty that fits into everyday life," which is what ÉRouge aims for. Born June 24, 1999, from Chiba Prefecture. Gained attention for her role in "Kamen Rider Zi-O" in 2018. Exclusive model for "non-no," loved by the nickname "Kon-chan." She is also gaining attention as an actress with a series of leading roles and has many upcoming appearances. Leveraging her overwhelming visual appeal, she is active in various fields including modeling, drama, and commercials. ・ Two new "fluffy, melting transparency" colors are here! With the theme "Transparency beyond bare face, melting into your eyes," the fluffy lens design and meltingly soft colors create trendy, natural-looking eyes. These two colors were born after repeated trial and error, responding to user requests for lenses that are "great for everyday use but offer a slight update to the eyes." ■ Coco Poodle Meltingly pure, cocoa brown ♡ Creates captivating eyes with moist color and transparency. ■ Lily Mousse Softly colored, blissful beige ♡ With milky beige, for sweet and lovely eyes. ・ A lineup of 13 colors for natural looks anytime ÉRouge focuses on the convenience o