Bubble Generation's Love Drives Consumer Market: "Tokimeki Consumption" - "Last Love Day (Fri, May 1)" to Host Dating Outfit Proposal Event for Couples in their 50s and 60s

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The matching app 'Last Love' for singles and marriage-minded individuals aged 40 and over is collaborating with AnotherADdress, a fashion rental service by Daimaru Matsuzakaya Department Store, to host a 'Dating Outfit Proposal Event' for couples in their 50s and 60s on 'Last Love Day,' May 1, 2026. Professional stylists will coordinate outfits from department store brands for matched couples, who will then go on a date. This initiative aims to re-engage middle-aged and senior individuals with the consumer market through romance, addressing increasing loneliness and divorce rates in this demographic.