AIQ Inc. (Headquarters: Bunkyo-ku, Tokyo; President & CEO: Motomu Watanabe; hereinafter "AIQ") has developed "CASIO Targeting Persona (Tentative Name)," a target analysis platform to support the DX promotion in the product planning domain of Casio Computer Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President & CEO: Susumu Takano; hereinafter "Casio"). Since their capital and business alliance in 2024, AIQ and Casio have been promoting multiple co-creation projects aimed at transforming product development based on consumer understanding and creating new customer experience value. This solution was born as a result of a DX support project spanning approximately 10 months, as part of these initiatives. Utilizing AIQ's proprietary patented technology "HUMANISE AI," it supports the advancement of decision-making in product planning activities by analyzing and visualizing consumer data, initially starting with data found on social media, based on their values and interests. This platform will begin to be utilized by Casio's product planning department from July 2026. Background In recent years, the consumer product market has seen an acceleration in the diversification of needs and changes in the competitive environment, demanding faster and more accurate decision-making from companies. On the other hand, in product planning, a significant amount of time and human resources are required to understand consumers, such as "who are we supported by?" and "why are we chosen?" This leads to challenges where analysis results tend to depend on the experience and intuition of the personnel in charge. Under its mid-to-long-term management policy, Casio is promoting a transformation towards a user-centric product development process. To achieve this, AIQ has provided DX support for approximately 10 months, assisting with everything from assessing current operations and identifying issues to technical verification (PoC), MVP development, and full-scale imple