New CM for '9.99 Million Yen House' to Air Nationwide from April 1st, Resonating with the Question: 'Would You Rebuild at That Price?'
NQ Score
100/100
AI Summary (NQ-processed)
Aida Sekkei's new TV ad for its '9.99 Million Yen House' suggests rebuilding as an affordable option for those considering just a renovation. A supporting survey found that over 45% of owners of older homes would consider rebuilding if the price was right, validating the campaign's message. This reveals a significant market that prioritizes cost when deciding between renovating and rebuilding.
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