Agoda Announces Popular Search Filters for 2026

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Agoda analyzed 2026 traveler search trends, revealing that Japanese travelers prioritize food convenience, flexibility, and comfort, such as 'Breakfast included' and 'Free cancellation', which differs from the overall Asian trend.

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Agoda analyzed 2026 traveler search trends, revealing that Japanese travelers prioritize food convenience, flexibility, and comfort, such as 'Breakfast included' and 'Free cancellation', which differs from the overall Asian trend.

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Source: https://prtimes.jp/main/html/rd/p/000000050.000152576.html | Date: Date unavailable

Digital travel platform Agoda (operated by Agoda Company Pte. Ltd., headquartered in Singapore, CEO: Omri Morgenshtern) analyzed traveler accommodation search trends in 2026 and announced the ranking of search conditions valued by Asian travelers. The analysis of search filter usage on Agoda's website revealed that across Asia, 'Accommodation type,' 'Breakfast included,' and 'High review score' continue to be important. In contrast, Japanese travelers show a stronger interest in practical elements that make their travel comfortable from planning to stay, particularly emphasizing food convenience, flexible booking conditions, and a comfortable stay environment. ■ TOP10 Popular Search Filters for Japanese Travelers 1. Breakfast included 2. Accommodation type 3. Free cancellation 4. Bed type (single/twin) 5. Review score 8 or higher 6. Dinner included 7. Parking 8. Non-smoking room 9. Spa/Sauna 10. Pay at property ■ 'Food Convenience' Influences Travel Choices 'Breakfast included' is the most used search filter by Japanese travelers. This indicates a tendency to prioritize convenience for a smooth start to the day, making Japan the only market in Asia where 'Breakfast included' ranks higher than 'Accommodation type.' Furthermore, many travelers in Japan search for accommodation plans that include both breakfast and dinner, with 21% utilizing such conditions. The 'Dinner included' filter ranks 6th, a high position compared to other markets. These results show a growing demand for seamless stay experiences that include meals, suggesting that accommodation and dining experiences are closely linked in Japan. ■ Flexibility and Diversity of Choices are also Important Factors 'Accommodation type' ranks 2nd at 15%, indicating that the choice of stay style, such as hotels, ryokans, and apartments, is a crucial element in travel planning. According to this data, 'Free cancellation' is in the top 3, showing that Japanese travelers tend to prioritize peace of mind and flexibility

Agoda Announces Popular Search Filters for 2026

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