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Agoda's Latest Report Highlights the Importance of Localization for Japanese Accommodations

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Agoda's latest report reveals that only 34% of Japanese accommodations offer advanced localization, yet initial efforts boost revenue for 71%. With Asian tourists dominating the market, localized strategies are crucial for capturing growing demand, despite persistent challenges.

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Frequently Asked Questions

Q: What is the title of the latest research report announced by Agoda?
A: The title of the report is "Winning Strategy: Master Localization to Capture Asian Tourists Visiting Japan."
Q: What percentage of surveyed accommodation facilities are currently engaged in efforts beyond basic localization?
A: The report states that only 34% of facilities are currently engaged in efforts beyond basic localization.
Q: What percentage of hotels in the initial stages of localization experienced an increase in revenue?
A: Of the surveyed accommodation facilities, 71% of hotels in the initial stages of localization experienced an increase in revenue.
Q: What is the expected number of foreign tourists visiting Japan in 2025 according to the Japan National Tourism Organization?
A: The number of foreign tourists visiting Japan is expected to exceed 42 million in 2025, which is a 16% increase year-on-year.
Q: What percentage of hotels that adopted an integrated approach experienced an increase in bookings?
A: Approximately 80% of hotels adopting such an integrated approach have experienced an increase in bookings.