AgeWellJapan Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Madoka Akagi; hereinafter "AgeWellJapan"), which develops the intergenerational exchange service "Motto Mate" with grandchildren's generation partners and the permanent community space "Mottoba!" where multiple generations gather, will hold "Age-Well EHIME," an event to foster intergenerational challenges and co-creation, for the first time on October 31, 2026 (Sat) in the Dokaido Shopping District in Matsuyama City, Ehime Prefecture. This event will be operated by an executive committee composed of three organizations: Machizukuri Matsuyama Co., Ltd., AI TV Co., Ltd., and AgeWellJapan Inc., creating new community connections and opportunities for "challenge and discovery." What is Age-Well EHIME? Under the theme of "A society where everyone can age positively," this event is a "festival of discovery" where people of all generations, from children to seniors, can enjoy, learn, and challenge themselves together. Booths and experiential programs by exhibiting companies will incorporate the element of "Age-Well (aging positively through challenge and discovery)," fostering intergenerational exchange and well-being connections. Ehime Prefecture faces serious challenges such as the net outflow of young people and a shortage of workers, and the Matsuyama Dokaido Shopping District is also experiencing a decline in young visitors. This event aims to revitalize the shopping district and disseminate a model for extending "contribution lifespan (the period of life during which one maintains social connections and roles)" from Ehime by creating a space where seniors and young people can meet as "partners" and take on challenges together. The "Age-Well Festival," held in Tokyo, has been held a total of 4 times by 2025, attracting 16,000 visitors over two days in 2025, growing to a scale of over 30,000 cumulative visitors. "Age-Well EHIME" is part of its nationwide expansion, accelerating "Age-Well" in Japan fro