AgeWellJapan to Host First Multi-Generational Co-Creation Festival 'Age-Well HOKKAIDO' in Hokkaido

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AgeWellJapan, in partnership with Satudora Holdings and SOUSHIN Holdings, will host the inaugural 'Age-Well HOKKAIDO' festival in May 2026. The event aims to address regional challenges like population decline and generational gaps by fostering multi-generational connections and promoting a positive approach to aging.

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AgeWellJapan, in partnership with Satudora Holdings and SOUSHIN Holdings, will host the inaugural 'Age-Well HOKKAIDO' festival in May 2026. The event aims to address regional challenges like population decline and generational gaps by fostering multi-generational connections and promoting a positive approach to aging.

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Source: https://prtimes.jp/main/html/rd/p/000000128.000068494.html | Date: Date unavailable

AgeWellJapan (Headquarters: Shibuya-ku, Tokyo; CEO: Madoka Akagi; hereinafter "AgeWellJapan"), which operates the intergenerational exchange service "Motto Mate," featuring companions from the grandchild generation, and the permanent multi-generational community space "Mottoba!," will host "Age-Well HOKKAIDO" in Sapporo, Hokkaido, from May 23 (Sat) to May 24 (Sun), 2026. This event marks the first regional expansion of the "Age-Well Festival," an initiative designed to spark cross-generational challenges and co-creation. This project is operated by an executive committee consisting of three companies: AgeWellJapan, Satudora Holdings Co., Ltd., and SOUSHIN Holdings Co., Ltd. It aims to address regional issues such as the outflow of young talent and the lack of social participation opportunities for seniors, while creating new local connections and opportunities for "challenge and discovery." About Age-Well HOKKAIDO This event is a "festival of discovery" where multiple generations, from children to seniors, can enjoy, learn, and take on challenges together under the theme of "a society where everyone can age positively." Exhibitor booths and experiential programs incorporate elements of "Age-Well" (aging positively through challenge and discovery) to generate cross-generational interaction and well-being-focused connections. In Hokkaido, the host region, issues such as population decline, the aging of society, and the outflow of young people to urban areas have led to concerns regarding a shortage of local contributors and generational fragmentation. In this context, the event aims to move beyond the "support/supported" relationship between youth and seniors, instead creating opportunities for them to meet as "partners" who share life experiences and take on challenges together. Having held four "Age-Well Festivals" in Tokyo through 2025, the event saw 16,000 attendees over two days in 2025, with cumulative attendance exceeding 30,000. "Age-Well HOKKAIDO" is being he

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