Free Admission! Experiential Food Festival "Noujiru Yokocho 2026" themed on Brain Juice: First Announcement of Food Stalls & Performers!
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Maruhan East Japan will hold "Noujiru Yokocho 2026," an experiential food festival themed on "brain juice," for three days from May 29, 2026, at Belle Salle Akihabara. This event, part of the "Otona Kichi Project" to attract next-generation fans, will feature food stalls collaborating with creators and DJ performances, aiming to stimulate the brain and support the "likes" of Gen Z.