Aeon Retail will begin full-scale nationwide provision of its frozen food specialty store "@FROZEN (Atto Furozun)" on its Aeon e-commerce site "Aeon Shop" starting Wednesday, July 1. This will expand the appeal of "@FROZEN" products, which were previously limited to store development areas, to the entire country, offering a new culinary experience to more customers. ◆Challenges in Purchase Opportunities Due to Increased Awareness and Transition to the Second Phase "@FROZEN" has primarily developed its stores with the concept of "proposing new eating styles through frozen foods." However, as brand awareness has grown, many customers have expressed that they cannot purchase products because there are no stores nearby. To meet these needs, Aeon Retail is strengthening its online expansion and transitioning from a store-centric approach to a second phase that integrates e-commerce. ◆Value Proposition of @FROZEN "@FROZEN" offers a lineup of high-value-added frozen foods, including a variety of domestic and international menus, products supervised by famous restaurants, local gourmet foods, and sweets, with limited-edition items that can only be enjoyed here. It also caters to a wide range of dining occasions such as "breakfast, lunch, dinner, snacks, and desserts," enriching the dining table from everyday meals to special occasions while offering the joy of selection and new culinary experiences. ◆Mechanism Supporting Value and Quality Through Online Expansion The expansion on Aeon Shop will realize an environment where customers can experience the appeal and product value cultivated in stores online, in addition to the convenience of purchasing anytime, anywhere. This will provide opportunities for customers who previously had limited purchasing options and deliver value to more customers. Furthermore, temperature management will be thoroughly implemented through a consistent cold chain from procurement to storage and delivery, ensuring that the original quality and tas