Topvalu's Approximately 3,500 Food Items "Price Freeze Declaration"

Q: What are the key facts in this article?

Aeon announced a "Price Freeze Declaration" for approximately 3,500 food items under its private brand Topvalu, effective from May 11th until August 31st, across about 10,000 group stores. This initiative aims to support consumers and alleviate household financial burdens amidst persistent inflation.

Q: What is the direct answer?

Aeon announced a "Price Freeze Declaration" for approximately 3,500 food items under its private brand Topvalu, effective from May 11th until August 31st, across about 10,000 group stores. This initiative aims to support consumers and alleviate household financial burdens amidst persistent inflation.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000005831.000007505.html | Date: Date unavailable

From May 11th, Aeon will keep the prices of approximately 3,500 food items from its private brand Topvalu unchanged until August 31st, across about 10,000 group stores. Persistent price increases and an unstable global situation have accumulated as "small daily sacrifices" in daily life, such as "giving up one more item" or "having to manage even staple foods." Furthermore, summer is a season when families have more opportunities to dine together due to children's summer holidays, and there are more chances to go out for travel or returning home. In recent years, the prolonged and increasingly hot summers have led to increased use of air conditioning, further escalating the burden on household budgets. In this context, we have sincerely listened to various "customer voices" regarding price increases and have decided to implement a "price freeze" for approximately 3,500 Topvalu food items this summer, meaning we will not raise their prices. Aeon has made this price freeze possible by accumulating cost reductions through various measures, including planned production, full quantity purchasing, reducing intermediate distribution costs, reviewing packaging materials and raw material/product procurement routes, and adapting to changes in harvest times due to climate change. Additionally, in the first half of this year, the launch of 980 new and renewed "Topvalu Best Price" items was decided, allowing us to respond to customer feedback regarding rising prices. Aeon will continue to listen to customer voices, now and in the future, and will continue to support daily life as much as possible. ・"With rising prices, it's difficult to 'buy anything without worrying,' and we have no choice but to manage even staple foods." ・"With many family members and high food expenses, we want to choose products that offer peace of mind in terms of price and quantity. We want to stock up by buying in bulk." ・"If it's for the same purpose, I want to choose a more affordable product to reduce

Topvalu's Approximately 3,500 Food Items "Price Freeze Declaration"

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