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Italian Fashion Brand 'OVS' Men's Line Makes Japan Debut Exclusively at Aeon

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Aeon Retail will exclusively sell the men's line of Italian fashion brand 'OVS' in Japan starting in April. Available at two Kanto stores and online, the launch brings affordable Italian design to everyday fashion.

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Frequently Asked Questions

Q: When will the sales of the 'OVS' men's line begin at Aeon Style Himonya?
A: The sales of the 'OVS' men's line at Aeon Style Himonya are scheduled to start on Friday, April 10.
Q: Which two physical Aeon stores in Japan will carry the 'OVS' men's line?
A: The men's line will be available at Aeon Style Himonya in Tokyo and Aeon Style Tsudanuma North in Chiba.
Q: What other brand line developed by 'OVS' will be carried in the men's category?
A: In the men's category, Aeon Retail will carry the 'PIOMBO' line in addition to the standard 'OVS' line.
Q: How many items are expected to be available for the 'OVS' men's sales?
A: There will be approximately 150 items available for the 'OVS' men's product sales.
Q: When did Aeon Retail start exclusively selling 'OVS kids' in Japan?
A: Aeon Retail has been exclusively selling 'OVS kids' in the Japanese market since May 2025.