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Aeon Pet Co., Ltd. Renews Corporate Philosophy and Establishes New Code of Conduct

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Aeon Pet Co., Ltd., led by President Ichiro Yonezu, has announced the renewal of its corporate philosophy and the establishment of a new code of conduct. This initiative is driven by the evolving societal role of pets from 'pets' to 'family members' and aims for the pet industry to become a social infrastructure that addresses societal challenges such as loneliness and an aging population. The new philosophy emphasizes creating new systems and culture for a future where the warmth of pets contributes to societal well-being. The code of conduct outlines seven core values: Integrity, Challenge, Responsibility, Inclusiveness, Growth, Contribution, and Inspiration. The renewal process involved a year-long discussion with a project team of 15 employees, incorporating feedback from 355 employees and insights from the company's founders.

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Frequently Asked Questions

Q: What is the main reason behind Aeon Pet Co., Ltd.'s renewal of its corporate philosophy and establishment of a new code of conduct?
A: The renewal is driven by the belief that pets enhance societal happiness and that the pet industry can evolve into a crucial social function and infrastructure, reflecting the societal shift in viewing pets as family members.
Q: What is the new corporate philosophy of Aeon Pet Co., Ltd. after its renewal?
A: The new corporate philosophy is: 'For a future where the warmth of pets spreads throughout society, we will continue to create new systems and culture.'
Q: How many principles are included in Aeon Pet Co., Ltd.'s newly established code of conduct?
A: The newly established code of conduct comprises seven principles, outlining the company's core values and operational guidelines.
Q: Who was involved in the process of renewing Aeon Pet Co., Ltd.'s corporate philosophy and code of conduct?
A: A project team of 15 young to mid-career employees led the renewal process, which also included surveys and interviews with 355 employees and the company's founders.
Q: What societal issues does Aeon Pet Co., Ltd. aim to address with its expanded role beyond traditional industry boundaries?
A: Aeon Pet Co., Ltd. aims to address social issues such as loneliness and an aging society by expanding its role beyond traditional pet industry boundaries.