ADTANK Launches "Space Intelligence" Aiming to Establish Next-Generation Retail Media Model

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ADTANK Co., Ltd., a leader in retail DX, has launched "Space Intelligence," a new service designed to accelerate its retail media business and comprehensively maximize store revenue. This service aims to transform retail spaces into "media assets that continuously generate revenue."

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ADTANK Co., Ltd., a leader in retail DX, has launched "Space Intelligence," a new service designed to accelerate its retail media business and comprehensively maximize store revenue. This service aims to transform retail spaces into "media assets that continuously generate revenue."

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Source: https://prtimes.jp/main/html/rd/p/000000274.000042827.html | Date: Date unavailable

ADTANK Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director CEO: Kenichi Kanno; hereinafter ADTANK), which promotes retail DX, is launching a new service, "Space Intelligence," to accelerate its retail media business and comprehensively maximize store revenue. ■ Towards "Space Intelligence" that connects retail media to results In recent years, retail media has been rapidly expanding as a new revenue source for the retail industry. However, the current situation is that most of it remains limited to selling advertising space, and has not yet reached the point of data utilization, advanced purchasing experiences, or maximizing LTV. ADTANK is launching "Space Intelligence," a new service that evolves sales floors from mere sales channels into "media assets that continuously generate revenue." ■ 4 Transformation Layers Realized by Space Intelligence Data Layer (Data Foundation) Visualizes customer behavior within stores and enhances decision-making. Commerce Layer (Purchasing Transformation) Optimizes shelf-fronts and maximizes purchase conversion rates. Media Layer (Monetization) Redesigns sales floors as advertising media to create sustainable revenue. Experience Layer (Experiential Value) Enhances brand experience through XR and other technologies, improving LTV. ■ Why ADTANK? Our strength lies in our ability to provide end-to-end services, from strategic design to on-site implementation, based on half a century of in-store sales promotion expertise and execution capabilities cultivated through long-term transactions with major manufacturers. Furthermore, through collaboration with Oki Healthcare HD, we have established a unique position that enables cross-distribution scale expansion. ■ Future Outlook Through "Space Intelligence," ADTANK aims to redefine the role of sales floors in the retail industry, promoting a shift from "places of sale" to "assets that continuously generate revenue." Going forward, we aim to build a new ecosystem centered on retai

ADTANK Launches "Space Intelligence" Aiming to Establish Next-Generation Retail Media Model

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