Adidas Launches New Campaign for FIFA World Cup 2026: Global Film Unites World Icons Blending Football and Culture
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Adidas Japan has launched a global campaign for the FIFA World Cup 2026, themed around the "free spirit of play" in football, starting May 7, 2026. The campaign features a global film titled "Backyard Legends," starring actor Timothy Chalamet, musician Bad Bunny, and footballer Lionel Messi, bringing together global icons across genres to convey the inherent joy and appeal of football.