Queues even in the rain. Queues even during typhoons. A butcher shop appears only on Saturdays in Fukuoka City's Minoshima Shopping Street. The landmark is a standing sign ( #ZOM02 ) that glows purple, reading "Nutritious and Strong Meat." They prepare and sell rare cuts and offal from Japanese Black cattle purchased whole, as well as brand-name meats like Iki beef and Nagasaki Prefecture lamb, all marinated in their original sauce and offered at bargain prices—people line up before opening, rain or shine. Even during a recent typhoon approach, they operated with safety precautions. Still, the line of umbrellas never broke, and the number of regular customers continues to grow. "It's suspicious, but definitely delicious," and "You can't buy it anytime"—this rarity is driving word-of-mouth, drawing attention as an experiential meat sales event. A Suspiciously Glowing Sign ■ "It's Usually Expensive. Only on Saturdays, It's Cheap." COWSI Yamiichi is a guerrilla meat sale held only on Saturdays, operated by Add value Inc. (COWSI GROUP / Representative: Yasuma Fukutomi), which manages seven restaurant businesses and meat processing/wholesale in Fukuoka City. The話題 (topic of conversation) is spreading, primarily on social media (@cowsi_yami), due to its astonishing price setting—less than half the usual price—and the rarity of not knowing what will be available. Some even bring their own pots... ■ 3 Features of COWSI Yamiichi 1 Bargain Prices for Rare Cuts & Brand-Name Meats, Possible Due to Whole-Cattle Purchases COWSI GROUP handles everything from free-range fattening at their own ranch (Kuju, Oita Prefecture) to processing and aging at their own meat factory (Kiyokawa, Fukuoka City). In addition to rare cuts and offal from Japanese Black cattle purchased whole, they also feature brand-name meats such as Iki beef and Nagasaki Prefecture lamb. (Examples: Beef Sliced Thin 100g ¥350 / Marinated Diced Steak 100g ¥450 / Homemade Hamburg Steak ¥380 / Iki Beef for Grilling 100