What was the most popular destination for families during the 2026 Golden Week?

Parks and general parks were the most popular, with 52% of families visiting them, followed by shopping centers and theme parks.

How did inflation affect travel choices this year?

Inflation led to a significant increase in day trips (up 8 points) and a decrease in overnight stays (down 6 points) as families sought to manage costs.

What was the main reason families chose not to go out?

The top reason was the desire to avoid crowds (39%), followed by work commitments and the high cost of travel and lodging.

AI News NQ Analysis

2026 Golden Week Survey: Families Favor Day Trips Over Overnight Travel Amid Rising Inflation

NQ Score 71/100

AI Summary (NQ-processed)

A survey by Iko-yo Research Institute on 2026 Golden Week behavior reveals that while 70% of families went out, there is a growing preference for local day trips and parks due to rising travel costs and the impact of a five-day holiday sequence.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What was the most popular destination for families during the 2026 Golden Week?: A: Parks and general parks were the most popular, with 52% of families visiting them, followed by shopping centers and theme parks.
Q: How did inflation affect travel choices this year?: A: Inflation led to a significant increase in day trips (up 8 points) and a decrease in overnight stays (down 6 points) as families sought to manage costs.
Q: What was the main reason families chose not to go out?: A: The top reason was the desire to avoid crowds (39%), followed by work commitments and the high cost of travel and lodging.