MyComfort (operated by EICRIT Inc., headquartered in Shinjuku, Tokyo), which has surpassed 1.2 million cumulative units sold in its series of authentic self-care and relaxation goods, will launch the in-store exclusive "While-You're-At-It" Self-Care Support Campaign starting July 1, 2026 (Wed) to support modern individuals leading busy lives with work, housework, and childcare. ■ Background of the Campaign We who live in modern society are in a constant battle against time with work, housework, and childcare. It's not uncommon for people to postpone their own self-care, leading to accumulated physical and mental fatigue without realizing it. Against this backdrop, we at MyComfort have focused on product development that allows busy modern people to "naturally relax and feel comfortable," rather than feeling compelled by a sense of obligation to "do it." While we have been favored by many customers primarily online, we have also received many requests such as "I want to experience the comfort of the products firsthand" and "I want to choose self-care goods that suit me at a store." Therefore, we have decided to hold this campaign with the desire to allow more people to actually pick up MyComfort items in stores and experience the ease of "while-you're-at-it" self-care that can be naturally incorporated into their daily lives without strain. Through this initiative, we aim to deliver healthy habits that don't require effort to modern individuals caught up in their busy lives. ■ Gift Campaign Overview Fifty winners will be selected by lottery to receive their choice of a "Self-Care Set" from those who purchase MyComfort series products at participating stores and apply via the QR code on the in-store POP. - Campaign Name: "While-You're-At-It" Self-Care Support Campaign! - Application Period: July 1, 2026 (Wed) - August 31, 2026 (Mon) 23:59 - Eligible Products: All MyComfort series products available in stores - How to Apply: 1 Purchase a product from the "MyComfort Ser