What is the most common physical discomfort among modern people?

According to the survey, approximately 90.8% of respondents suffer from stiff shoulders.

What is 'while-doing time' (nagara-jikan)?

It refers to daily time spent doing something else, such as while using a smartphone, watching videos, or relaxing before bed.

Why is 'multitasking self-care' in demand?

Because while awareness of the need for self-care is high, people find it difficult to secure dedicated time for it in their busy daily lives.

AI News NQ Analysis

70% use smartphones even while relaxing: The rise of 'multitasking self-care' for people with neck, shoulder, and eye fatigue

NQ Score 82/100

N1 Content Completeness 9

Key facts

70% use smartphones even while relaxing: The rise of 'multitasking self-care' for people with neck, shoulder, and eye fatigue
A survey by MyComfort (EICRIT) revealed that while many modern people suffer from physical discomforts like stiff shoulders, they lack the time for dedicated care. With over 70% of respondents using smartphones even while relaxing, there is a growing need for self-care integrated into daily 'while-doing' time.
Source: PR TIMES
Date: Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

A survey by MyComfort (EICRIT) revealed that while many modern people suffer from physical discomforts like stiff shoulders, they lack the time for dedicated care. With over 70% of respondents using smartphones even while relaxing, there is a growing need for self-care integrated into daily 'while-doing' time.

Citation: 70% use smartphones even while relaxing: The rise of 'multitasking self-care' for people with neck, shoulder, and eye fatigue (Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 11 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

A survey by MyComfort (EICRIT) revealed that while many modern people suffer from physical discomforts like stiff shoulders, they lack the time for dedicated care. With over 70% of respondents using smartphones even while relaxing, there is a growing need for self-care integrated into daily 'while-doing' time.

AI Analysis

Frequently Asked Questions

Q: What is the most common physical discomfort among modern people?: A: According to the survey, approximately 90.8% of respondents suffer from stiff shoulders.
Q: What is 'while-doing time' (nagara-jikan)?: A: It refers to daily time spent doing something else, such as while using a smartphone, watching videos, or relaxing before bed.
Q: Why is 'multitasking self-care' in demand?: A: Because while awareness of the need for self-care is high, people find it difficult to secure dedicated time for it in their busy daily lives.