When and where was the SmartNews Ads Conference 2026 held?

It was held on Thursday, May 21, 2026, at the TOKYO NODE Hall in Toranomon Hills.

What is the concept of the brand advertising solution proposed by SmartNews?

The concept is 'Deep Attention & Deep Moments'.

What challenges in the modern media environment were pointed out by Takashi Nishide?

He pointed out that while the amount of information is increasing, the time to engage with it is limited, and phenomena such as multitasking, zero-click search, and changes in information gathering behavior due to LLMs are becoming common.

What was explained to be important in future advertising evaluation?

It was explained that the focus will shift from the 'quantity of impressions' to the 'quality of attention' that contributes to brand selection.

What is SmartNews's dedicated viewing score?

SmartNews achieved a dedicated viewing score of 79%, surpassing TV (48%), major SNS (61%), and major portals (68%).

AI News NQ Analysis

<Event Report> SmartNews Hosts 'SmartNews Ads Conference 2026'

NQ Score 81/100

N1 Content Completeness 9

AI Summary (NQ-processed)

SmartNews held the 'SmartNews Ads Conference 2026' in Toranomon Hills on May 21, 2026. CEO Kaie Hamamoto emphasized the importance of reliable primary information in the age of generative AI. Taku Nishide, Executive Officer, argued that advertising evaluation is shifting from impressions to 'Quality of Attention,' highlighting SmartNews as a medium that captures high levels of active attention.

AI Analysis

Frequently Asked Questions

Q: When and where was the SmartNews Ads Conference 2026 held?: A: It was held on Thursday, May 21, 2026, at the TOKYO NODE Hall in Toranomon Hills.
Q: What is the concept of the brand advertising solution proposed by SmartNews?: A: The concept is 'Deep Attention & Deep Moments'.
Q: What challenges in the modern media environment were pointed out by Takashi Nishide?: A: He pointed out that while the amount of information is increasing, the time to engage with it is limited, and phenomena such as multitasking, zero-click search, and changes in information gathering behavior due to LLMs are becoming common.
Q: What was explained to be important in future advertising evaluation?: A: It was explained that the focus will shift from the 'quantity of impressions' to the 'quality of attention' that contributes to brand selection.
Q: What is SmartNews's dedicated viewing score?: A: SmartNews achieved a dedicated viewing score of 79%, surpassing TV (48%), major SNS (61%), and major portals (68%).