Kauche Inc. (Headquarters: Shibuya-ku, Tokyo) is pleased to announce that its shopping app "Kauche" reached a cumulative total of 7 million downloads on July 1, 2026. "Kauche" offers a "discovery-oriented" shopping experience that allows users to enjoy shopping through interaction with other users and serendipitous encounters. The experience of finding desired items while browsing, much like window shopping, has resonated with many customers, leading to this milestone. From Searching to Buying, to Discovering While Browsing The hallmark of "Kauche" lies in its stay-and-discover experience, which is not based on pre-determined purchases. Users browse the timeline, engage with posts from other users, and discover products while having fun. This "can't help but buy" experience is not only enjoyable for customers but also provides a new sales channel for businesses, allowing their products to be discovered by chance. Kauche will continue to develop features that embody its vision of "creating a new sphere of life," with a focus on creating a place where customers can spend their days enjoyably. Kauche Farm: Cultivating the "I Can't Help But Open It Daily" Habit One of the features supporting these daily return visits is "Kauche Farm," where users can grow crops within the app and exchange harvested crops for actual products. Users water crops together with friends and family, recommend items they liked, saying "This product was good." This builds a sense of small accomplishment in busy daily lives and a feeling of connection with others. The accumulation of these experiences quietly fosters the daily habit of "can't help but open it daily." "Stroll" Feature Added to Kauche Farm Furthermore, a new "Stroll" feature has been added to Kauche Farm. "Stroll" is a feature that allows users to enjoy walking with the character "Sanpo Maru." Based on daily steps, "sunflower seeds" are accumulated, and by feeding these seeds to Sanpo Maru, users can receive presents. "How many ste