Towards a sake that reflects the food culture of the port town Shiogama. "Abekan" rebrands to "Shiogama Abekan" and refreshes its design.
NQ Score
42/100
N1 Content Completeness
5
AI Summary (NQ-processed)
Abekan Shuzo has rebranded its main sake brand from "Abekan" to "Shiogama Abekan" and launched a new "Shio" series. The rebranding involves a complete overhaul of sake quality design and label design, aiming to create a sake that harmonizes with the food culture of the port town of Shiogama, especially its sushi, with sales starting May 11, 2026.