ABC-MART will launch a campaign for New Balance’s low-profile model “204L” featuring actress Konatsu Kato on Thursday, May 14, 2026, at ABC-MART stores nationwide and on its official online store. The campaign highlights the shoe’s light silhouette based on the trending low-profile style and its versatility, which allows it to blend naturally with any outfit. It presents the 204L as “a pair you can choose without hesitation.” Through modern and refined visuals, the campaign proposes a style that fits today’s mood and can be incorporated effortlessly into everyday life. Special page: https://gs.abc-mart.net/feature/31249/ New Balance “204L” combines the design of 2000s running shoes with the trending low-profile, thin-soled look. Its slim and compact silhouette gives the feet a clean appearance and adds an effortless feel to styling. The upper combines suede and mesh for a balanced presence, making it easy to incorporate into daily outfits. Distinctive design details include contrasting textures, dimensional elements, and an outsole with an abstract tread pattern. The 204L blends into a wide range of styles while naturally elevating them. It lightly refines the look of the feet and creates a relaxed, effortless impression. Thanks to its slim, compact low-profile silhouette, it pairs well with styles ranging from feminine and sport-mix to mannish and relaxed looks. It is a pair that brings any outfit into the current mood without compromising elegance. Product lineup: U204L 4HH, color GRAY/NAVY(4HH), sizes 22.5cm to 28.0cm in 0.5cm increments and 29.0cm, priced at 15,950 yen including tax. U204L 155, color BEIGE(155), sizes 22.5cm to 25.5cm in 0.5cm increments, priced at 15,950 yen including tax. U204L 1KP, color SILVER(1KP), sizes 22.5cm to 25.5cm in 0.5cm increments, priced at 13,970 yen including tax. U204L 5WZ, color BLK/BRWN(5WZ), sizes 22.5cm to 25.0cm, 26.5cm to 28.0cm in 0.5cm increments, and 29.0cm, priced at 16,940 yen including tax. Konatsu Kato began her e