A-Stage Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tsuyoshi Fujioka; hereinafter "the Company"), a company that champions rich lifestyles through design-oriented home appliances, announces that its wellness brand Re・De, which reimagines comfort, has achieved another prestigious accolade. The brand's hair straightener, "Re・De Hair Straight - Smooth" (pronounced Ri-de Hair Straight Smooth), has been awarded first place in the flat iron category under "2026 First-Half Best Cosmetics" in the August 2026 issue of LDK the Beauty, published by Shūyūsha Inc.—following its previous recognition as a "Best Buy" in the same category in the July 2026 issue. This back-to-back top ranking in a publication renowned for its rigorous, consumer-centric testing—free from advertising influence or bias—demonstrates exceptional achievement. The award, highly praised by both professional judges and general testers for its outstanding straightening performance and intuitive usability, confirms that the Company's dedication to creating "comfortable" product design delivers solid, recognized value in the competitive beauty appliance market. Re・De Hair Straight Award Logo ■ Development Background In modern life, daily hair styling is a time-consuming routine often marred by unsatisfactory results—accumulating numerous pain points. At the same time, the beauty and wellness market represents a massive industry, part of a multi-trillion-yen consumer essentials sector, where users continuously seek authentic value and lifestyle compatibility. Guided by the insight that "there is always a reason behind your daily condition," the Company aimed not merely to create another hair-straightening tool, but to transform styling time into a pleasant, mindful ritual. The result is "Re・De Hair Straight," a product that masterfully fuses functionality with design aesthetics. This device embodies the Company’s philosophy: to redesign everyday moments into premium experiences and upgrade daily lif