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9STAY Inc. to Fully Launch Regional Detached House Accommodation Brand "9STAY HOUSE"

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9STAY Inc. is fully launching its regional detached house accommodation brand "9STAY HOUSE".

AI Analysis

Frequently Asked Questions

Q: What kind of accommodation is "9STAY HOUSE"?
A: "9STAY HOUSE" is an accommodation brand developed by 9STAY Inc., targeting detached houses and small-scale accommodation facilities scattered in regional areas. It aims to utilize and regenerate regional accommodation assets by integrating property acquisition, renovation, and operation.
Q: When will the business officially launch?
A: The full-scale launch is scheduled for 2026.
Q: In which areas will the business be developed?
A: Initially, the expansion will begin primarily in the Hokkaido area, with plans for future expansion to tourist areas nationwide. Specific priority development areas include Hokkaido (Niseko, Furano, etc.), resort areas near the Kanto region (Kita-Karuizawa, Nikko, etc.), the Chubu area (Matsumoto), and the San'in area (Izumo).
Q: Please provide an overview of the investment model.
A: As a model case, the initial investment is approximately 50-60 million JPY, the ADR (Average Daily Rate) is around 65,000-85,000 JPY per night, and the target occupancy rate is 65% or higher. Profit maximization is pursued by combining area strategy and OTA operation strategy.
Q: What are 9STAY Inc.'s strengths?
A: Our strength lies in our know-how in customer acquisition and revenue management using OTA platforms for accommodation facility operations. We integrate and operate listing optimization, SEO measures, review management, and dynamic pricing on major OTAs to maximize occupancy rates.