Watch Rental Service "TimeShelf" Launches Cross-Business Promotion - Strengthening Advertising in Conjunction with Online Photo Printing; Mr. Akio Akiyama, Deputy General Manager of Development Department at Aista Co., Ltd., Wears the "Nobunaga Daytona"
NQ Score
100/100
AI Summary (NQ-processed)
Cross One Co., Ltd. has announced a cross-business promotion for its vintage watch rental service, "TimeShelf," leveraging its existing assets. This initiative includes advertising within online photo printing service instructions and aims to expand recognition among a wider user base. As part of this, Mr. Akio Akiyama from Aista Co., Ltd. experienced wearing a vintage Rolex known as the "Nobunaga Daytona."
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Frequently Asked Questions
- Q: What is the name of the vintage wristwatch rental service launched by Cross One Co., Ltd. and what does it aim to redefine?
- A: The vintage wristwatch rental service is called TimeShelf, and it aims to redefine vintage wristwatches from 'owning luxury' to 'experiencing luxury' by emphasizing wearable experiences.
- Q: Which company's online photo printing service is being used for the cross-business promotion of TimeShelf and how is it being utilized?
- A: Cross One Co., Ltd. is using its own online photo printing service to place advertisements within the photo print instructions, or index, to naturally reach printing service users.
- Q: Who is Mr. Akio Akiyama and what role does he hold at Aista Co., Ltd.?
- A: Mr. Akio Akiyama is the Deputy General Manager of the Development Department at Aista Co., Ltd., a company involved in the TimeShelf cross-promotion initiative.
- Q: What specific watch model is Mr. Akio Akiyama wearing in the promotional campaign for TimeShelf?
- A: Mr. Akio Akiyama is wearing the 'Nobunaga Daytona,' a vintage wristwatch featured in the TimeShelf rental service promotion.
- Q: What is the strategic goal of Cross One Co., Ltd. in launching this cross-business advertising initiative with TimeShelf?
- A: Cross One Co., Ltd. aims to expand user recognition of TimeShelf by creating new touchpoints through inter-service collaboration, including photo printing and short-term rental businesses.