Over 6,000 Units Sold on TikTok Shop*! CHARM MAKE BODY's 'Minimizing Bra' is a Huge Hit!

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CHARM MAKE BODY's popular 'Minimizing Bra,' developed by iiy Co., Ltd., a subsidiary of Four C's HD Co., Ltd., has sold over 6,000 units on TikTok Shop, becoming a major sensation. The brand's SNS marketing, featuring in-house influencer 'Kojimiku,' has successfully boosted brand recognition and sales in a short period.

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CHARM MAKE BODY's popular 'Minimizing Bra,' developed by iiy Co., Ltd., a subsidiary of Four C's HD Co., Ltd., has sold over 6,000 units on TikTok Shop, becoming a major sensation. The brand's SNS marketing, featuring in-house influencer 'Kojimiku,' has successfully boosted brand recognition and sales in a short period.

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Source: https://prtimes.jp/main/html/rd/p/000000062.000172254.html | Date: Date unavailable

iiy Co., Ltd., a subsidiary of Four C's HD Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; Representative Director and President: Hirohiko Matsuno; TSE Standard Market Stock Code: 3726), which develops cosmetics and aroma products, has seen its popular 'Minimizing Bra' from the brand 'CHARM MAKE BODY' become a huge sensation, selling over 6,000 units* on TikTok Shop. 'CHARM MAKE BODY' is a brand created with the desire that by achieving a beautiful body, women will 'gain confidence, enjoy their daily lives, unleash their inherent charm, and enhance their beauty.' Mainly, it offers products tailored to women's ideals and concerns, such as night bras, bras that instantly create volume while achieving a sleek body line, and maternity bras. The brand focuses not only on functionality but also on aesthetic beauty, having sold over 550,000 units in the series. ■ Sales and views are strong on TikTok Shop, which opened last September! We primarily conduct marketing and promotions centered on utilizing SNS, and we quickly opened a TikTok Shop when it was introduced in Japan. Our in-house influencer, Mikuni Kojima, known as 'Kojimiku,' who is also an executive officer, acts as a 'bra craftsman,' sharing information on products, how to choose a bra, and how to care for them. CHARM MAKE BODY Official TikTok Account CHARM MAKE BODY TikTok Shop Minimizing Bra Product Page Among these, posts related to choosing bras and product suggestions that solve the concerns of plus-size women who 'want to look slimmer!' and 'want firm support!' have received a great response. Since its opening, the total views have exceeded 20 million*, with over 1,600* comments posted. We also received numerous requests for advice from 'Kojimiku,' who has been involved in bra development. The 'Minimizing Bra' has already sold 6,194 units* in about half a year since the TikTok Shop opened, making it a highly popular product. We have achieved both rapid brand awareness expansion and sales acquisition in a sho

Over 6,000 Units Sold on TikTok Shop*! CHARM MAKE BODY's 'Minimizing Bra' is a Huge Hit!

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