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Sushimaru, a traditional Japanese restaurant in Matsuyama City, Ehime Prefecture, is officially launching a comprehensive branding and promotional campaign for "Matsuyama Sushi" (Matsuyama-zushi / Iyo no Baramushi), a beloved local dish with deep historical roots. By re-examining the cultural and historical significance of this long-standing menu favorite, the restaurant aims to revitalize regional cuisine and ensure its authentic transmission to future generations, both domestically and interna

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Sushimaru, a traditional Japanese restaurant in Matsuyama City, Ehime Prefecture, is officially launching a comprehensive branding and promotional campaign for "Matsuyama Sushi" (Matsuyama-zushi / Iyo no Baramushi), a beloved local dish with deep historical roots. By re-examining the cultural and historical significance of this long-standing menu favorite, the restaurant aims to revitalize regional cuisine and ensure its authentic transmission to future generations, both domestically and interna

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Source: https://prtimes.jp/main/html/rd/p/000000494.000004256.html | Date: Date unavailable

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【Ehime / Matsuyama】Established in 1953 (Showa 28), Longstanding Restaurant "Sushi Maru" Launches Branding Initiative for Matsuyama's Traditional Dish "Matsuyama Sushi," Immortalized in Haiku by Masaoka Shiki

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