"1684 AZUMAMINE" Debuts in Sendai. First Collaboration Pop-up with Tohoku Wellness Brand "Sott'" to be Held at Fujisaki Department Store
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1684 Inc. will hold its first collaborative pop-up event between its fermented skincare brand "1684 AZUMAMINE" and the Tohoku-based wellness brand "Sott'" at Fujisaki Department Store in Sendai. Skincare products upcycled from sake lees of Iwate Prefecture's oldest sake brewery and fragrance products utilizing Tohoku-grown hops will be featured under the theme of "fragrance and fermentation."