Making Japanese Sake Culture More Accessible. Fermented Skincare Brand "1684 AZUMAMINE," Winner of the Good Design Award, Launches Its 2nd Item "Sake Lees Face Wash Soap" on April 15, 2026.
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1684 AZUMAMINE, a fermented skincare brand using sake lees from Iwate's oldest brewery, will launch its additive-free "Sake Lees Face Wash Soap" on April 15, 2026. Following the success of its lotion, the soap delivers the natural benefits of fermentation.
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Frequently Asked Questions
- Q: Who is the Chief Executive Officer of the company behind the 1684 AZUMAMINE brand?
- A: The CEO of 1684 Co., Ltd., which produces the brand, is Emi Furukawa.
- Q: On what date will the new Sake Lees Face Wash Soap be officially released to the public?
- A: The Sake Lees Face Wash Soap is scheduled to be launched on Wednesday, April 15, 2026.
- Q: What is the origin of the sake lees used as the base for the new face wash soap?
- A: They are produced during the brewing of pure rice sake at Azumamine Sake Brewery, founded in 1684.
- Q: Which specific award did the first product, Sake Lees Lotion, receive in the year 2025?
- A: The first product, Sake Lees Lotion, was the winner of the Good Design Award 2025.
- Q: What was an important theme of the first product released by 1684 AZUMAMINE?
- A: An important theme of the first product was lowering the hurdle to Japanese sake culture.