Tenshoku Ichiba Co., Ltd., a Camcom Group company that addresses social issues related to work through business, will hold an online seminar titled “How to Improve Hiring Mismatches? Content Strategies for Closing the Gap with COPO” from 2:00 p.m. on Wednesday, May 20, 2026. Many companies face challenges such as receiving applications from candidates who do not match their ideal profile, or experiencing mismatches and early turnover after hiring. One underlying issue is that salary and job conditions listed on recruitment media alone often fail to convey a company’s appeal or workplace atmosphere. This seminar will use the recruitment branding support service COPO as its theme and explain how companies can communicate information through videos and articles. It will cover practical points for designing content that deepens job seekers’ understanding and empathy, and helps deliver information to candidates who are a good fit for the company. Participants will learn about COPO use cases, how to create official information touchpoints when job seekers search for a company name, and how to design content that prevents mismatches. The seminar will explain how to visualize aspects such as job satisfaction and company culture that cannot be fully communicated through job postings alone, thereby improving candidates’ understanding before application and reducing post-hire gaps. The program consists of two parts. The first explains why mismatches occur when companies rely only on job advertisements, analyzing changes in the hiring market, platforms, and job seekers. The second introduces mechanisms for creating content that helps the right candidates choose the company, combining videos and articles to communicate the company’s real working environment and culture. Speakers include Yusuke Yoshida, Production Manager and Director in Tenshoku Ichiba’s development team, and Hajime Saito, Chief Analyst in its analyst team. Yoshida spent about 10 years at Mynavi working on produ