Company 100 (Headquarters: Setagaya-ku, Tokyo; Representative Director: Kei Tamura, hereinafter "100"), which provides implementation and operational support for HubSpot Smart CRMTM and AI-driven business automation support, has been certified as the first official partner in Japan for the AI development platform "Lovable" (the only one in Japan as of June 2026). 100 will provide consistent support in Japanese from Lovable implementation to internal adoption. View Service Details Towards an Era Where Products Usable in Production Can Be Created Without Writing Code "Lovable" is a development platform that allows users to create apps and websites simply by conversing with AI. By just stating what you want to do, your ideas can be turned into functional products. It doesn't just create visual mockups. It comes standard with database, authentication, and security features, generating apps, dashboards, internal tools, and landing pages that can withstand production use. The generated code can be exported at any time, allowing for seamless handover to engineers. Over 50 million projects have already been created worldwide with Lovable, with 1 million new projects being generated every week (Source: Lovable Official Website, as of June 2026). From "My Tool" to "Tool Usable by the Team" With Lovable, anyone can create a tool prototype in about 30 minutes. However, what is often created is a "convenience tool for personal use." Whether it becomes a "tool that supports the entire team's operations" depends not on the tool itself, but on the business process organization that precedes it. Off-the-shelf SaaS doesn't fit company-specific operations, and there's a shortage of in-house IT talent. Due to these circumstances, expectations for "in-house development" tailored to specific business operations are rising, and attention to no-code and AI development tools is rapidly expanding. However, this also creates a challenge where tools created in this way are not used in the fiel