be♭ (be-flat), an icebreaker research lab operating at "100BANCH," a future creation hub that collaborates with the younger generation to create new value under the concept of "an experimental zone to enrich the world 100 years from now," has developed "Tacchon," a new game playable with a bag charm incorporating an NFC chip. The product will be exhibited at "Nananana Festival 2026 Shibuya Future Expo," to be held at Shibuya 100BANCH from July 7 and 10-12, as a venue for a preview experience of the product. An arcade game to experience "Tacchon" and the charm itself, which will be available for pre-order, will be on display. ■ Product Overview This product is a bag charm that allows users to easily start a game anytime, anywhere, such as when gathering with friends at cafes or izakayas. With "Tacchon," simply holding up a smartphone to the bag charm launches a web app, allowing users to enjoy the game on the spot. No dedicated app download or prior preparation is required; users can play just by attaching it to their bag and carrying it around. be♭ has previously developed the MelTOY series of bag charms that allow for party games. While previously only offering a "card type" containing card games, they have now added an "NFC type." "Tacchon" is the first product in this new series. This product, which fuses analog and digital, is positioned as a flagship item of the series that can liven up any gathering of friends. The newly produced MelTOY "Tacchon" will begin EC pre-orders in August 2026. ■ Preview Event be♭ will exhibit at "Nananana Festival 2026 Shibuya Future Expo," to be held in Shibuya in July 2026, as a venue for the preview experience of "Tacchon." This annual event, hosted by 100BANCH, will be held for four days from July 7 (Tue), 10 (Fri) - 12 (Sun), 2026, at 100BANCH & Shibuya River Street (Organizer: 100BANCH Nananana Festival Executive Committee / General Incorporated Association Hyakubanchi). At the be♭ booth, an arcade game will be exhibited allowi