A new concept store for "kidults," "Toys"R"Us" Ueno Marui Store," will open on the B1F of Ueno Marui (Marui Co., Ltd., Headquarters: Nakano-ku, Tokyo, President and Representative Director: Masahiro Aono). At this new style of Toys"R"Us, we have prepared a space where adults can enjoy shopping with excitement, and we sincerely await your visit. ■What is the New Concept "Kidult Specialty Store"? This is a new concept store from Toys"R"Us, born from the growing demand for adult hobbies and the desire to re-enjoy toys and characters that were once longed for in childhood. We offer a lineup centered on products that will excite adults, from nostalgic items to the latest collectible figures and blind boxes, providing an experiential sales floor that can be enjoyed across generations. As a backdrop, the Japanese toy market exceeded 1 trillion yen for the first time in fiscal year 2023 and is projected to expand to 1.1664 trillion yen in fiscal year 2025 (*1). The "kidult" demographic, where adults enjoy toys, is driving this growth, and this new business format is being developed as a store specializing in these needs. *1 Source: Japan Toy Association, "FY2023 Domestic Toy Market Size Survey Results" and "FY2025 Domestic Toy Market Size Survey Results" ■Features of "Toys"R"Us" Ueno Marui Store" The biggest feature of this store is its sales floor composition specialized for kidults, with a lineup focused on toys and hobbies that adults can enjoy "for themselves." We offer a wide range of highly collectible items such as the globally popular "FUNKO POP!" and the highly articulated figures "BLOKEES." Furthermore, we have a large selection of "blind boxes," where the contents are unknown until opened, from domestic and international manufacturers, and will also sell the trending "BALLERS FIFA Series 1." Additionally, for "iBLOOM," which is popular with inbound tourists, we have set up a special sales floor with over 100 varieties. We offer an experiential shopping space wher