What is the purpose of the 'Rural House Inn Street Regeneration Project'?

The project aims to reconstruct the area around the oldest hot spring source, 'Deer Bath', as a 'premium inn street'. It seeks to enhance the area's value through landscape design and branding in collaboration with academia and industry, and to promote the creation of a related population and encourage relocation.

What facilities are planned to be developed in the project?

The project plans to develop five premium inns in an old-style rural house design, a matcha cafe supervised by a Kyoto-based traditional tea shop, and a dedicated hot spring building 'Pine Bath' for guests.

How is the University of Tsukuba involved in this project?

The Department of Regional Revitalization Science will lead the project, handling landscape and circulation planning, architectural and lighting design, and logo and signage planning. They will also support the selection of new residents, market research, and business model development through data analysis.

How are the inn operators selected?

A nationwide public recruitment process targets young entrepreneurs and chefs. The selection is conducted through a joint review system involving the University of Tsukuba, businesses, and local government.

What experiences are provided to guests?

Guests will enjoy unique stays in old-style rural houses, experiences of matcha culture, and hot spring baths with natural flow. Additionally, they can enjoy an entertaining experience of moving between the inns and the hot spring building.

AI News NQ Analysis

Nasu Shika-no-Yu 'Old House Guesthouse District Renewal Project' Launches

NQ Score 82/100

N1 Content Completeness 9

Key facts

Nasu Shika-no-Yu 'Old House Guesthouse District Renewal Project' Launches
Matsuba Co., Ltd. and Nasu Heiwadai Management Co., Ltd. have launched the 'Old House Guesthouse District Renewal Project' in the Shika-no-Yu area, the oldest hot spring source in Nasu, in collaboration with Utsunomiya University and a traditional Kyoto tea shop. The project involves constructing five luxury guesthouses, a matcha cafe, and a hot spring facility on a 1,500-tsubo site, aiming to build a sustainable tourism model by inviting entrepreneurial operators to settle in the area.
Source: PR TIMES
Date: Tue May 26 2026 22:57:52 GMT+0900 (Japan Standard Time)

Direct answer

Matsuba Co., Ltd. and Nasu Heiwadai Management Co., Ltd. have launched the 'Old House Guesthouse District Renewal Project' in the Shika-no-Yu area, the oldest hot spring source in Nasu, in collaboration with Utsunomiya University and a traditional Kyoto tea shop. The project involves constructing five luxury guesthouses, a matcha cafe, and a hot spring facility on a 1,500-tsubo site, aiming to build a sustainable tourism model by inviting entrepreneurial operators to settle in the area.

Citation: Nasu Shika-no-Yu 'Old House Guesthouse District Renewal Project' Launches (Tue May 26 2026 22:57:52 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue May 26 2026 22:57:52 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Matsuba Co., Ltd. and Nasu Heiwadai Management Co., Ltd. have launched the 'Old House Guesthouse District Renewal Project' in the Shika-no-Yu area, the oldest hot spring source in Nasu, in collaboration with Utsunomiya University and a traditional Kyoto tea shop. The project involves constructing five luxury guesthouses, a matcha cafe, and a hot spring facility on a 1,500-tsubo site, aiming to build a sustainable tourism model by inviting entrepreneurial operators to settle in the area.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of the 'Rural House Inn Street Regeneration Project'?: A: The project aims to reconstruct the area around the oldest hot spring source, 'Deer Bath', as a 'premium inn street'. It seeks to enhance the area's value through landscape design and branding in collaboration with academia and industry, and to promote the creation of a related population and encourage relocation.
Q: What facilities are planned to be developed in the project?: A: The project plans to develop five premium inns in an old-style rural house design, a matcha cafe supervised by a Kyoto-based traditional tea shop, and a dedicated hot spring building 'Pine Bath' for guests.
Q: How is the University of Tsukuba involved in this project?: A: The Department of Regional Revitalization Science will lead the project, handling landscape and circulation planning, architectural and lighting design, and logo and signage planning. They will also support the selection of new residents, market research, and business model development through data analysis.
Q: How are the inn operators selected?: A: A nationwide public recruitment process targets young entrepreneurs and chefs. The selection is conducted through a joint review system involving the University of Tsukuba, businesses, and local government.
Q: What experiences are provided to guests?: A: Guests will enjoy unique stays in old-style rural houses, experiences of matcha culture, and hot spring baths with natural flow. Additionally, they can enjoy an entertaining experience of moving between the inns and the hot spring building.